Value-driven Channel Strategy

Download or read book Value-driven Channel Strategy written by R. Eric Reidenbach and published by Asq Press. This book was released on 2006 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts explained are pertinent not only to manufacturing but also to service organizations that move products/services through channels of distribution." "This book will challenge managers from a number of distinct organizational areas to think about the way they view their business. Those in marketing, quality, logistics, Six Sigma, customer relationship management (CRM), market research and business intelligence will find the book extremely useful. The principles outlined apply to commercial banks, healthcare and insurance as well as they do to the automotive or pharmaceutical industries."--Jacket.