Customer-Driven Change

Download or read book Customer-Driven Change written by Bud Taylor and published by BrownBooks.ORM. This book was released on 2011-11-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accomplished change consultant offers valuable insight into using customer perspective to drive employee engagement and strategic innovation. In the world of business, theories of change always agree on two essential ingredients: committed leaders and engaged employees. Most would say that if you have these, you will have successful change—but how do you get them in the first place? And how do you maintain them through reorganization, new strategies, or necessary cutbacks? Change management expert Bud Taylor has a simple yet profoundly effective answer. In Customer Driven Change, he demonstrates the power of thinking about change from the customer’s point of view. By encouraging leaders and employees to adopt a cohesive perspective—that of your customers—you will create sustained commitment and engagement within your organization faster than with any other approach.