Understanding the Business of Media Entertainment

Understanding the Business of Media Entertainment
Author :
Publisher : Routledge
Total Pages : 429
Release :
ISBN-10 : 9780429665172
ISBN-13 : 0429665172
Rating : 4/5 (172 Downloads)

Book Synopsis Understanding the Business of Media Entertainment by : Gregory Bernstein

Download or read book Understanding the Business of Media Entertainment written by Gregory Bernstein and published by Routledge. This book was released on 2019-05-28 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry, providing the information you need to break in and to succeed. Written in a clear and engaging tone, the second edition of this book covers the essential topics in a thorough but reader-friendly manner and includes plenty of real-world examples that bring business and legal concepts to life, such as the growing clout of digital companies and the rise of streaming providers like Netflix and Amazon, the transformation of independent film development and distribution, and changes to the media ownership landscape. Award-winning screenwriter and entertainment attorney Gregory Bernstein gives an insider's look at the filmmaking business, from copyright law and government media regulation to development, distribution, revenue, the role of agents, managers, and unions, entertainment contracts, and more. Other topics covered include: Hollywood's growth and the current conglomerates that own most of the traditional media. How specific entertainment companies operate, including facts about particular studios and employee tasks. How studios develop projects and engage in marketing and distribution. The kinds of revenues studios earn and how they account for these revenues.


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Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Associatio