Related Books
Language: en
Pages: 322
Pages: 322
Type: BOOK - Published: 2010-05-14 - Publisher: Routledge
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into
Language: en
Pages: 70
Pages: 70
Type: BOOK - Published: - Publisher: Cerebellum Press
Understanding customer decisions and behavior is the starting point for identifying market opportunities and formulating a company’s marketing strategy. Witho
Language: en
Pages: 308
Pages: 308
Type: BOOK - Published: 2018-05-08 - Publisher: World Scientific
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and se
Language: en
Pages: 219
Pages: 219
Type: BOOK - Published: 2019-09-03 - Publisher:
Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not
Language: en
Pages: 208
Pages: 208
Type: BOOK - Published: 2018-08-14 - Publisher: AMACOM
Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can y