This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An upd

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four s

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An upd

"Profiting from Intellectual Capital" - Dieses Buch beschäftigt sich mit der Frage, warum geistiges Eigentum als finanzieller Vermögenswert gilt, was man daru