A central theme to the text is in fact that the commercial process is central to the human condition. The onus to exchange, the bartering of the fruits of one's

The book begins with a historical perspective of recorded trade. It then offers a deeper insight into the first global products, the infrastructures created to

The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern e

Practical and user friendly, the author describes all the key elements needed to negotiate deals that are doable, profitable, and sustainable. Based on decades

In a complex and growingly chaotic global environment, individuals, companies, and countries are forced to adapt, innovate, and operate in new ways. Creative an