Tourism Marketing for Cities and Towns
| Author | : Bonita M. Kolb |
| Publisher | : Routledge |
| Total Pages | : 328 |
| Release | : 2006 |
| ISBN-10 | : 9780750679459 |
| ISBN-13 | : 075067945X |
| Rating | : 4/5 (45X Downloads) |
Book Synopsis Tourism Marketing for Cities and Towns by : Bonita M. Kolb
Download or read book Tourism Marketing for Cities and Towns written by Bonita M. Kolb and published by Routledge. This book was released on 2006 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.