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Type: BOOK - Published: 2001-02-06 - Publisher: McGraw Hill Professional
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how b
Language: en
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Finest heroic poem in Old English celebrates the exploits of Beowulf, a young nobleman of southern Sweden. Combines myth, Christian and pagan elements, and hist
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Cover subtitle: Inspiration, influence, and persuasion through the art of storytelling