The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and tr

Corporate communication is a dynamic interplay of complementary and often competing orientations. This book offers a coherent, integrative approach by examining

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level man

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of han

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it