The Small Town Advertising Handbook is a guide to help the small town business owner to buy and place their own advertising in a manner that will produce more i

Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international

The Oxford Handbook of Silent Cinema is a collection of new scholarship that investigates the first decades of motion-picture history from diverse perspectives