The Rise of Viagra

Download or read book The Rise of Viagra written by Associate Professor of Sociology and Women's Studies Meika Loe and published by . This book was released on 2004-08-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industryOCofrom how drugs could be marketed to the types of drugs put into developmentOCoas well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called OC erectile dysfunction, OCO and is simply something to OC ask your doctorOCO about. And over 16 million men have. The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life. Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry. This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America."