The Rise of Marketing and Market Research
| Author | : H. Berghoff |
| Publisher | : Springer |
| Total Pages | : 507 |
| Release | : 2012-10-29 |
| ISBN-10 | : 9781137071286 |
| ISBN-13 | : 1137071281 |
| Rating | : 4/5 (281 Downloads) |
Book Synopsis The Rise of Marketing and Market Research by : H. Berghoff
Download or read book The Rise of Marketing and Market Research written by H. Berghoff and published by Springer. This book was released on 2012-10-29 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.