The Persuasive Manager argues compellingly that strategic communication lies at the core of leadership, and helps organizations run smoothly and effectively. It

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a

The communication aspect of leadership – to actively engage your followers and achieve understanding and motivation whilst making the message memorable – ha

The communication aspect of leadership – to actively engage your followers and achieve understanding and motivation whilst making the message memorable – ha