The Oxford Handbook of International Business Strategy
| Author | : Kamel Mellahi |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 519 |
| Release | : 2021-01-07 |
| ISBN-10 | : 9780198868378 |
| ISBN-13 | : 0198868375 |
| Rating | : 4/5 (375 Downloads) |
Book Synopsis The Oxford Handbook of International Business Strategy by : Kamel Mellahi
Download or read book The Oxford Handbook of International Business Strategy written by Kamel Mellahi and published by Oxford University Press, USA. This book was released on 2021-01-07 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.