Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies.

Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Form

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political m

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, t

"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it loo