The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver o

This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evoluti

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technolo

The management of technological innovation is both an art, as well as a science; the process involves the know-how and technological core skills to deliver the

This book analyzes a range of social contexts in which human decisions shape technology in the market economy. It comprises a critical review of both a select r