This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectatio

Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is

New public library directors quickly learn what seasoned directors already know: running a library means you’ve always got your hands full—balancing the nee

Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and othe