The Integration of Sponsorships Into the Traditional Marketing Mix: an Investigation of Corporate Sponsorship Practices and Emerging Trends in Sports Marketing Sponsorships
| Author | : Janet L. Abbazia |
| Publisher | : |
| Total Pages | : 82 |
| Release | : 1997 |
| ISBN-10 | : OCLC:1097370251 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis The Integration of Sponsorships Into the Traditional Marketing Mix: an Investigation of Corporate Sponsorship Practices and Emerging Trends in Sports Marketing Sponsorships by : Janet L. Abbazia
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