The authors present a clear proposition for a new framework for conceptualizing issues of identity for Americans of Latin-American heritage.

“A rich and moving chronicle for our very present.” —Julio Ortega, New York Times Book Review The United States is still typically conceived of as an offs

Selected Contents: Part I. The Political Economy of the "Hispanization" of the United States and North America1. The Future of Marketing and Merchandising in th

The Hispanic population in the United States is a richly diverse and changing segment of our national community. Frank Bean and Marta Tienda emphasize a shiftin

Explains the cultural and behavioral similarities and differences between Cubans, Puerto Ricans, Mexicans, Central Americans, and South Americans. Discusses whe