The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalizatio

The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of g

This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and posi

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a c

In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the