During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them ge

How you think determines your success and satisfaction in life. Your thinking affects how you feel, what you say, and what you do. Your thoughts drive your acti

How uncertainty in games -- from Super Mario Bros. to Rock/Paper/Scissors -- engages players and shapes play experiences.

Easy ways todevelop creative and critical thinking skills.

The growth in popularity and complexity of video games has spurred new interest in how games are developed and in the research and technology behind them. David