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The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
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Pages: 150
Authors: Kwang-Yong Shin
Categories: Business & Economics
Type: BOOK - Published: 2013-06-04 - Publisher: Springer Science & Business Media

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The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of
Measuring Marketing and Brand Communications Performance
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Authors: Elenica Pjero
Categories: Business & Economics
Type: BOOK - Published: 2020-02-18 - Publisher: Cambridge Scholars Publishing

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Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budg
Interrogating the Theory and Practice of Communication for Social Change
Language: en
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Authors: Pradip Ninan Thomas
Categories: Political Science
Type: BOOK - Published: 2014-12-11 - Publisher: Springer

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A new addition to the Palgrave Studies in Communication for Social Change series, this book sets the stage for subsequent books by identifying and analysing the
Strategies for Implementing Integrated Marketing Communications
Language: en
Pages: 0
Authors: Larry Percy
Categories: Communication in marketing
Type: BOOK - Published: 1997 - Publisher: Contemporary Books

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Integrated Marketing Communications is one of the hottest ideas in marketing today - and for good reason. Marketers today no longer feel limited to traditional
Strategic Integrated Marketing Communication
Language: en
Pages: 324
Authors: Larry Percy
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Routledge

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Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. Thi