Purpose: Strategic management has been developing in business theory and practice for over 50 years. Presently, it constitutes the main area of research interes

"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essent

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management fi

Editor Biography: Adam Jab'o'ski is an associate professor in The Department of Management at the University of D'browa G�rnicza. He is also Vice-President of

Modern business dynamics are an intricate and strategic landscape that underpins organizational triumphs despite today’s turbulent market. Those fervently exp