The Effect of Novelty and Involvement on Cognitive Responses to Persuasive Messages
| Author | : Yi-mei Chen |
| Publisher | : |
| Total Pages | : 180 |
| Release | : 1991 |
| ISBN-10 | : CORNELL:31924058954391 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis The Effect of Novelty and Involvement on Cognitive Responses to Persuasive Messages by : Yi-mei Chen
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