The Dark Side of Persuasion

Download or read book The Dark Side of Persuasion written by Shari Hoppin and published by Kendall/Hunt Publishing Company. This book was released on 2022-09-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Side of Persuasion examines techniques of influence and how we can defend ourselves against manipulation of these techniques. Knowledge of persuasion strategies is helpful no matter which side we're on, so the book offers both practical advice for persuaders and suggestions to prevent us from falling prey to scams. It presents theories and scientific studies about persuasion as well as examples of how scientifically grounded concepts apply to business and to everyday life. It also addresses dark side topics in persuasion such as propaganda, manipulation, and fake news. The book champions critical thinking, looks at persuasion from interpersonal to mass media contexts, and includes discussions of ethical considerations. PowerPoint presentations and test questions are provided for instructors