The Customer Differential
| Author | : Melinda Nykamp |
| Publisher | : AMACOM/American Management Association |
| Total Pages | : 212 |
| Release | : 2001 |
| ISBN-10 | : 081440622X |
| ISBN-13 | : 9780814406229 |
| Rating | : 4/5 (229 Downloads) |
Book Synopsis The Customer Differential by : Melinda Nykamp
Download or read book The Customer Differential written by Melinda Nykamp and published by AMACOM/American Management Association. This book was released on 2001 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.