The Complete Idiot's Guide to Marketing Basics
| Author | : Sarah White |
| Publisher | : Penguin |
| Total Pages | : 448 |
| Release | : 1997 |
| ISBN-10 | : 9780028614908 |
| ISBN-13 | : 0028614909 |
| Rating | : 4/5 (909 Downloads) |
Book Synopsis The Complete Idiot's Guide to Marketing Basics by : Sarah White
Download or read book The Complete Idiot's Guide to Marketing Basics written by Sarah White and published by Penguin. This book was released on 1997 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the basics of marketing products or services, including organizing a promotional plan, designing ads, selecting media, handling publicity, managing a sales force, and conducting market research.