Every phase of writing is addressed in this authoritative, practical guide. Specific topics include: organizing information, discovering a personal voice, enhan

The revised and enlarged third edition of Zinsser's trusted writing guide covers the principles of good writing while including information on technical, busine

Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sa

DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury.