This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steami

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to av

Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming onl

Netflix and Streaming Video is the first book to provide a comprehensive foundation for understanding the business of subscriber-funded streaming video and its

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film,