The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by

Perspectives offers: the thorough dissemination of sport science information to all interested organisations and institutions, and the application of sport scie

The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for jo

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now

The sports industry is large, visible, and growing—and it has a huge impact on society. That's obvious to die-hard fans who not only watch sporting events but