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A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for
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Type: BOOK - Published: 2004-12-07 - Publisher: Simon and Schuster
It's a typical summer Friday night and the smell of popcorn is in the air. Throngs of fans jam into air-conditioned multiplexes to escape for two hours in the d
Language: en
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Type: BOOK - Published: 2013-10-15 - Publisher: Henry Holt and Company
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors Wh
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Move over, James Bond and Jason Bourne-superhuman agent Hays Baker fights to save millions of lives in James Patterson's thrilling bestseller. Hays Baker and hi