Tourism demand is the foundation on which all tourism-related business decisions ultimately rest. This book introduces students, researchers and practitioners t

Tourism demand is the foundation on which all tourism-related business decisions ultimately rest. Governments and companies such as airlines, tour operators, ho

A textbook for a graduate or final-year undergraduate course in tourism studies that might also find interest among researchers and practitioners who want to ap

Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive envi