The 7 Triggers To Yes

Download or read book The 7 Triggers To Yes written by Gallup and published by McGraw-Hill. This book was released on 1982-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everybody knows that the best way to persuade people to reach the Yes response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.Activating one or more of the other person s triggers will make you a master persuader in every aspect of your life. You ll learn how to motivate a Yes response from clients, coworkers, employees, and entire organizations.Just say YES to success.