Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing t

"This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenom

By the end of this book, you will have started your own business. This handy guide will help you to: - Evaluate yourself and your ideas - Assemble your research

Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you

Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement