"Expanded and revised, including new chapters on leadership, Obama's oratorical mastery, the pitfalls of apologies-- and an "Argument lab" section to put your n

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully �

Yes, it’s true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with…well, awe? Eve

The ability to persuade, influence and convince is a vital skill for success in work and life. However, most of us have little idea how to argue well. Indeed, a

For when you really have to get your point across… *Expanded and Revised: Including new chapters on leadership, Obama’s oratorical mastery, the pitfalls of