Teaching Marketing

Teaching Marketing
Author :
Publisher : Edward Elgar Publishing
Total Pages : 352
Release :
ISBN-10 : 9781789907896
ISBN-13 : 1789907896
Rating : 4/5 (896 Downloads)
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Book Synopsis Teaching Marketing by : Brennan, Ross

Download or read book Teaching Marketing written by Brennan, Ross and published by Edward Elgar Publishing. This book was released on 2021-11-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.


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