Summary: The Myth of Excellence

Download or read book Summary: The Myth of Excellence written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Fred Crawford and Ryan Matthews' book: "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything". This complete summary of the ideas from Fred Crawford and Ryan Matthews' book "The Myth of Excellence" shows that many businesses fall into the trap of trying to be all things to all people and instead end up becoming just the same as everyone else. In their book, the authors explain that this happens whenever a company attempts to excel in all of the five key attributes of commercial transactions: price, product, access, experience and service. This summary will teach you that great companies do something entirely different - they listen to their customers and then decide on one attribute where they will dominate and one attribute where they will differentiate. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Myth of Excellence" and discover the key to standing out from the crowd and succeeding.