For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Af

For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Af

For South Asia, fashion and consumption have come to play an increasingly important role in the lives of young people and in the formation of youth cultures. Af

Making the desi scene in New York.

Doing style -- Brand and brandedness -- Brandedness and the production of surfeit -- Style and the threshold of English -- Bringing the distant voice close -- C