Asian Brand Strategy
| Author | : M. Roll |
| Publisher | : Springer |
| Total Pages | : 273 |
| Release | : 2005-10-17 |
| ISBN-10 | : 9780230513068 |
| ISBN-13 | : 0230513069 |
| Rating | : 4/5 (069 Downloads) |
Book Synopsis Asian Brand Strategy by : M. Roll
Download or read book Asian Brand Strategy written by M. Roll and published by Springer. This book was released on 2005-10-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands