Strategic Management for Tourism Communities
| Author | : Peter E. Murphy |
| Publisher | : Channel View Publications |
| Total Pages | : 460 |
| Release | : 2004-01-01 |
| ISBN-10 | : 1873150830 |
| ISBN-13 | : 9781873150832 |
| Rating | : 4/5 (832 Downloads) |
Book Synopsis Strategic Management for Tourism Communities by : Peter E. Murphy
Download or read book Strategic Management for Tourism Communities written by Peter E. Murphy and published by Channel View Publications. This book was released on 2004-01-01 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.