New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the

This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It i

Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot outrun a bea

As the world continues to evolve, globalization remains a key topic area among scholars and practitioners across disciplines and industries. It is essential for

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the