The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective.

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontes

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitmen

[Knowledge, Organizational Evolution, and Market Creation] presents an integrative framework for understanding organizational change in emerging economies. . .