Best Practice Cases in Branding

Download or read book Best Practice Cases in Branding written by Kevin Lane Keller and published by Prentice Hall. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand management. This book is suggested for use withStrategic Brand Management, 2e, also by Kevin Lane Keller and published by Prentice Hall.