Strategic Brand Management

Strategic Brand Management
Author :
Publisher :
Total Pages : 796
Release :
ISBN-10 : 0131201158
ISBN-13 : 9780131201156
Rating : 4/5 (156 Downloads)
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Book Synopsis Strategic Brand Management by : Kevin Lane Keller

Download or read book Strategic Brand Management written by Kevin Lane Keller and published by . This book was released on 1998 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. It provides insights into how profitable brand strategies can be created by building, measuring and managing brand equity.


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