This book is a comprehensive guide for professionals, leaders, and academics seeking to unlock the power of data and analytics in the modern business landscape.

This book presents a framework for developing an analytics strategy that includes a range of activities, from problem definition and data collection to data war

As the age of Big Data emerges, it becomes necessary to take the five dimensions of Big Data- volume, variety, velocity, volatility, and veracity- and focus the

Strategic analytics is a relatively new field in conjunction with strategic management and business intelligence. Generally, the strategic management field deal