Sport Marketing
| Author | : Bernard James Mullin |
| Publisher | : Human Kinetics |
| Total Pages | : 560 |
| Release | : 2007 |
| ISBN-10 | : 0736060529 |
| ISBN-13 | : 9780736060523 |
| Rating | : 4/5 (523 Downloads) |
Book Synopsis Sport Marketing by : Bernard James Mullin
Download or read book Sport Marketing written by Bernard James Mullin and published by Human Kinetics. This book was released on 2007 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.