This book explores how business organizations incorporate socially responsible approaches into their diverse functional strategies, decisions, and practices. It

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th

The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly compet

Inhaltsangabe:Introduction: The purpose of this paper Corporate Social Responsibility (CSR) as an International Marketing Approach is to identify an approach to

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship