**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. I

SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation

Ranked among the best marketing/advertisement books in the world by Bookauthority Here comes the 4th edition of the global bestseller 'Social Media Marketing' b

Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector