Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over

In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes wi

Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknow

Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the i

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influ