This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theorie

Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to

Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in cr